Women in the Cannabis Industry Are Dominating!
By Diana Krach
As the cannabis industry expands, so does the opportunity for those who identify as women. This industry is providing a unique way for women to utilize all aspects of their lives and create new experiences. Unlike other industries, women are dominating the field, with 36% of them being in leadership positions.
Because of this, there is a moment happening, one of support and growth. Instead of competing with male counterparts, women are building each other up and creating opportunities that didn’t exist before. Melanie Davis-Saba, founder of Tree Lotion, works with a team of strong women to create healing skin care products.
“The trend is women banning together. Encouraging each other and building each other up rather than breaking them down. Women are naturally nurturing, and that’s exactly what this industry needs. More women and their amazing abilities. I’m proud to be a part of all of this. I contribute to this by staying true to who I am and helping other women in the business. I am a sounding board for a lot of women and I’m happy to be that.”
Trends are different than in any other industry, as well, with women taking creativity to new heights. From cannabis-inspired jewelry to enhanced metaphysical healing, there is no end to the possibilities once women get involved. For example, a YouTube series about cannabis called Stoner Girl Diary, aims to educate novices in an accessible and fun way. From the founders and hosts, Biz and Mary:
“As we witness the cannabis industry continue to grow, we’ve noticed that many female cannabis entrepreneurs are becoming educated on all facets of cannabis— both recreational and, of course, medicinal. At Stoner Girl Diary, we’re trying to do just that! Our original YouTube series is all about breaking stoner stereotypes and with so many “weed-tubers” pushing out content with titles like “10 Gram Dab Hit” or “100 Hit Challenge,” we try to steer away from that and educate our audience rather than intimidate them. We want to make sure that the pot novice feels welcome into our community as well as the pot pro.”
The legal status has made it next to impossible for people to be public about their use in the past. Now, women everywhere are coming out about cannabis use and realizing that the plant works well with other elements in life. Even if someone is “new” to the industry, they can apply other areas of expertise to a cannabis venture. One example is Kushkards, a greeting card company with a special twist.
“Women entrepreneurs in the cannabis space use their previous knowledge and background to bring something new to the industry. When you’re skilled in specific areas, others recognize what you’re bringing to the table”, says Lauren Miele, CEO and founder of Kushkards. “For example, I’m contributing to this trend by using my product design, packaging, product development and merchandising background to help bring a new idea, product and brand to the cannabis industry. Some say I’m paving the way for creating a new category. I say, “Let’s push the limit!”
Another revolutionary aspect of this new industry is that women have more freedom to work in the manner that feels most comfortable. For instance, in other male-dominated industries, women don’t always get a chance to express their individuality. As Sabrena Peterson, REL Vape Director of Sales & Marketing, says:
“In my experience, women are generally feeling more empowered to embrace their value and individuality in the cannabis industry. We are more likely to dress, act, and create opportunities in ways more authentic to our true selves—much more than what would be considered acceptable in traditional male dominated work environments. Everything is evolving and growing so quickly. If you’re a woman who has advanced experience in trimming, growing, extraction, sales, education, public relations, social media, business management, accounting, packaging, logistics, or any number of useful and relevant skills, you can go far. Don’t be afraid to do what you love and put yourself out there to find ways to collaborate with other women. Now is the time to help each other grow and prosper!”
With all this supportive energy in the air, one can only hope that the trend continues. In a time filled with so much turmoil, an industry that offers acceptance and accessibility is desperately needed. While the media overwhelms every day with stories of sexual harassment and assault, a nontoxic space is being carved out of necessity.
“As a female owned and operated company in this industry, we are incredibly proud to see so many female entrepreneurs who are educating, employing and empowering other female entrepreneurs”, says Kenia Taylor, Marketing Director for CannaSmack, “One of CannaSmack’s core values revolves around acceptance. We assure that we do not ever wish to exclude based upon gender. We sincerely recognize the importance of successful females creating kindness and companionship, rather than competing with one another.”
For the trend to continue, women must actively support each other, and this becomes easier with continuous networking. More and more associations, online communities, groups, and other opportunities are appearing in the cannabis space. Unlike the earlier days of prohibition, there is no lack of choice when it comes to finding needed inspiration and encouragement. As Sarah Remesch, founder of 270M and Managing Editor of Viride says:
“Women in cannabis are working together to support one another unlike any other industry I’ve been a part of. To contribute to that trend, I hire women to work at my agency, 270M, and on our website, Viride. This is our opportunity to support each other and be the leaders we are all meant to be.”
10 WOMEN IN THE CANNABIS INDUSTRY TELL US THEIR FAV STRAINS
Jan 22, 2018 By Keely Quinlan
One question that always gets the toke circle convo going is, “What is your favorite strain?”
Indica or sativa seems to be the primary debate. Personally, I tend to lean more towards sativas or hybrids that are more of a mind-high rather than a body-high. That’s because I hate feeling like I can’t move and indicas always zap my energy, but a nice sativa like White Buffalo or a hybrid like Bruce Banner not only make me feel more active, but more creative as well.
But even within those major categories, there are major differences. Especially because strains are so diverse and their effects differ from person to person, we thought it might be interesting to see which strains reign supreme.
So who better to ask than some of the coolest women in the cannabis industry? Many of these badasses started their own businesses based on their love of weed, so of course they would know which strains are the best. Surprisingly, no one had the same answer but most gave a reason for why they prefer that strain over another.
Sabrena Peterson, Director of Sales & Marketing at RĒL Vape
“DEPENDS ON MY MOOD, TIME OF DAY, ENERGY LEVEL AND ATMOSPHERE. I’M ALWAYS CHANGING IT UP AND TRYING NEW STRAINS, BUT RIGHT NOW CHERRY PIE, TRAINWRECK AND SUPER LEMON HAZE ARE ON REGULAR ROTATION. I WISH MORE PEOPLE UNDERSTOOD HOW DIVERSE CANNABIS STRAINS ARE, AND HOW YOU CAN REVIEW THE TERPENE PROFILES AND STRAIN GENETICS TO CHOOSE STRAINS THAT ARE MOST LIKELY TO GIVE YOU THE EXPERIENCE YOU ARE SEEKING. NOT ONLY IS EACH PLANT DIFFERENT, BUT EACH PERSON’S CHEMISTRY IS DIFFERENT, SO WHAT MAKES ONE PERSON TIRED CAN GIVE ANOTHER PERSON ENERGY. YOU HAVE TO EXPERIMENT A BIT TO IDENTIFY WHICH ONES HELP YOU FEEL THE WAY YOU WANT TO FEEL, WHETHER IT’S FOR RECREATIONAL OR MEDICAL EFFECTS.”
Cannabis Industry Insiders Take Sessions To Task For Threatening Marijuana Crackdown
By James McClure | Jan 6, 2018 | Business, Politics
Attorney General Jeff Sessions sent shockwaves through states that have legalized recreational marijuana last Thursday when he rescinded the Department of Justice directive that protected those states from federal prosecution. But the industry wasn’t dumbstruck for long. Key members have spoken out against Sessions, offering their take on the controversial move and what to expect next.
Here’s what they have to say.
This was not unexpected
Bradley Blommer, a litigation and real-estate attorney for the Oregon-based cannabis law firm Green Light Law Group, says that Sessions’ move was not unexpected. Nor is the strong resistance to the threat of a nationwide crackdown, which could blow up in the attorney general’s face.
“While today’s announcement by Jeff Sessions is both irrational and against the wishes of a majority of the American people, it is also not entirely unexpected,” Blommer wrote in a statement for Civilized. “It is important to note that while the Attorney General has replaced the Cole Memorandum with the prosecutorial discretion of individual U.S Attorneys in states where marijuana has been legalized by the will of the people in those states, at least one Republican member of the Senate Judiciary Committee (Colorado Senator Cory Gardner) has already publicly stated that he intends to hold up confirmation of President Trump’s nominees for those Justice Department posts in light of Thursday’s announcement from the Justice Department.
A crackdown on cannabis isn’t underway, and may never happen
Perry N. Salzhauer, a corporate and environmental attorney for Green Light Law Group, stresses that we should remain calm while waiting to see what Sessions does next. Rescinding the Cole Memo doesn’t necessarily mean a crackdown is imminent. Right now, the issue rests with individual U.S. Attorneys, who are conscious of the fact that their political careers could suffer tremendously if they pursue an unpopular crackdown on marijuana.
U.S. Attorneys have a tough decision ahead
It’s not a good day to be a U.S. Attorney, according to Mason Walker, CEO of the Oregon-based CBD producer East Fork Cultivars, who says federal law enforcers will have to make a tough decision to back the will of the people or the special interests of politicians like Sessions.
“Attorney General Jeff Sessions’ move to rescind the Cole Memo is an unfortunate blow to the progress the cannabis industry has made towards ending the destructive and demeaning War on Drugs,” Walker wrote in a statement for Civilized. “The U.S. is ready for legal, regulated cannabis, and this move serves to undermine the will of the people. Our fate now lies in part in the hands of U.S. Attorneys, who have an important choice to make: turn back the clock and embolden the illegal market; or look forward, and protect health and human rights by providing safe access for adults.”
The Trump administration’s legacy is on the line
We don’t know what step Sessions plans to take next regarding marijuana, but we do know that it will impact the progress of the legalization movement as well as the legacy of the Trump administration, according to Sabrena Peterson — Director of Sales and Marketing for the Oregon-based vaporizer producer RĒL Vape.
“Setting aside the will of the voters who approved medical and recreational use throughout the country and the billions of dollars that states stand to collect in tax revenues from the cannabis industry, rescinding Cole guidance runs contrary to this administration’s agenda of job creation, smaller government, states’ rights and deregulation,” Peterson wrote in a statement for Civilized.
MG - News for Cannabis Professionals
Industry, Advocates, Lawmakers React to Cole Memo Rescission
By Danny Reed – January 4, 2018
U.S. Attorney General Jeff Sessions on Thursday rescinded the Cole Memo, an informal order that provided a shield from prosecution for businesses and consumers who complied with state marijuana laws from federal prosecution.
The “Sessions Memo” instructs federal prosecutors to “weigh all relevant considerations, including federal law enforcement priorities set by the Attorney General, the seriousness of the crime, the deterrent effect of criminal prosecution, and the cumulative impact of particular crimes on the community” when deciding whether to prosecute growers, sellers, and users of marijuana.
Sessions released the memorandum, addressed to all United States Attorneys, less than one week after the sale and use of recreational marijuana became legal in California. One day earlier, on Jan. 3, he appointed 17 interim U.S. Attorneys to fill vacancies created when President Donald Trump ordered mass resignations in March.
Industry insiders, attorneys, advocates, and politicians reacted swiftly and strongly to the Sessions Memo.
“This news from the Department of Justice is disturbing, especially in light of the fact that 73 percent of voters oppose federal interference with state cannabis laws,” National Cannabis Industry Association Executive Director Aaron Smith said in a statement. “But, the rescinding of this memo does not necessarily mean that any major change in enforcement policy is on the horizon. This has been, and still will be, a matter of prosecutorial discretion. We therefore hope that Department of Justice officials, including U.S. Attorneys, will continue to uphold President Trump’s campaign promise to not interfere with state cannabis programs, which have been overwhelmingly successful in undercutting the criminal market.”
While attorneys who represent cannabis businesses voiced distaste for Sessions’s move, many cautioned against panic and advised the industry to “wait and see.”
“It is important to note that while the Attorney General has this morning replaced the Cole Memorandum with the prosecutorial discretion of individual U.S Attorneys in states where marijuana has been legalized by the will of the people in those states, at least one Republican member of the Senate Judiciary Committee has already publicly stated that he intends to hold up confirmation of President Trump’s nominees for those Justice Department posts in light of today’s announcement from the Justice Department,” said attorney Bradley Blommer of Green Light Law Group in Portland, Oregon. “For now, we all need to understand that this does not signal the end of the medical or legal cannabis industry … and that licensed cannabis businesses continue to be protected under state laws and to some extent, the U.S. Constitution.”
His colleague, Perry N. Salzhauer, added, “While we can expect a slight chill in investment into marijuana businesses in the short term, we really need to wait and see whether today’s rescission will be followed up with any actual new policy directives from Mr. Sessions’s office to the individual U.S. Attorneys, and how those, if any are issued, are implemented before we really understand the full scope of today’s announcement.
“Keep in mind that while today’s memo from the AG rescinds the 2013 Cole Memo, it does not direct the Criminal Division at the main U.S. Justice Department and [Drug Enforcement Administration] Headquarters to begin a new campaign to prosecute legal state marijuana businesses,” Salzhauer continued. “The reality today is that each state needs to look to its own U.S. Attorney for guidance, and given that most U.S. Attorneys have political ambitions, many may be reluctant to buck public opinion, which is overwhelmingly in favor of legalized and regulated marijuana.”
Eco Firma Farms Chief Executive Officer Jesse Peters echoed the call to hold U.S. Attorneys and politicians accountable to the will of voters.
“Today we must determine the cannabis reform positions held by our local federal prosecutors,” said Peters, a veteran and cultivator. “Cannabis has higher approval ratings than apple pie, and our country watches with heavy hearts as it’s often disregarded by those positioned to represent the will of the people. This needs to be addressed. Call your representatives, call your congresspeople, and be heard. It is our duty and our right to speak out—a privilege we are afforded by the sacrifices of many.”
Mason Walker, CEO of East Fork Cultivars, said the issues in play are much larger than Sessions has considered.
“Attorney General Jeff Sessions’s move today to rescind the Cole Memo is an unfortunate blow to the progress the cannabis industry has made towards ending the destructive and demeaning War on Drugs,” he said. “Our fate now lies in part in the hands of U.S. Attorneys, who have an important choice to make: Turn back the clock and embolden the illegal market, or look forward and protect health and human rights by providing safe access for adults.”
Neal Levine, chairman of the New Federalism Fund, an organization that advocates for state regulation of marijuana, called Sessions’s decision an example of federal overreach.
“Going after the state legal and regulated cannabis industry would not only damage the economies and undermine public safety in the states that have opted out of federal cannabis prohibition, it would also export all of our legal cannabis jobs to Canada and other countries,” he said. “That will not make America great again. It would be a tremendous mistake, and a violation of the core principles of Federalism, for the federal government to interfere with the states and shift all of those jobs and revenues back to drug cartels and other criminal actors.”
REL Vape Sales and Marketing Director Sabrena Peterson was equally critical of Sessions’s apparent departure from the Trump agenda.
“Setting aside the will of the voters who approved medical and recreational use throughout the country and the billions of dollars that states stand to collect in tax revenues from the cannabis industry, rescinding Cole guidance runs contrary to this administration’s agenda of job creation, smaller government, states’ rights and deregulation,” she said.
RĒL VAPE LAUNCHES RECYCLING PROGRAM
Oregon’s environmentally responsible vape company gives back to loyal customers!
MAGNETIC OCT 23, 2017
There’s good news for all you cannabis enthusiasts with a conscience. This month, RĒL Vape’s recycling program begins as a way to help the environment and reward loyal Oregonians at the same time. “Early on, it became apparent that the industry needs companies to step up and invest in environmental responsibility, says RĒL Vape’s Director of Sales and Marketing, Sabrena Peterson. “It concerns us to think about the hundreds of thousands of empty cannabis devices that end up in landfills each year. As a result, we decided that it’s worth the extra expense and effort to put this program together. We took it one step further by rewarding our loyal tribe for helping us work toward this important goal!”
So, how does it work? By leaving a black recycling bin in each dispensary that carries their products, customers can bring their empty devices back to the dispensary and fill out an envelope with their name and email address. Each customer will receive an email after they’ve processed the to-be-recycled products. Then, RĒL Dollars will be awarded.
Participants can redeem these special dollars for cool promotional items, such as ceramic shot glasses, frisbees, picnic blankets, tees, hats and bags, in RĒL Vape’s online Swag Shop. New items will be updated regularly. In addition, the eco-friendly vape company will be holding in store swag redemptions days each month, allowing customers who visit the dispensary on those days to leave with a swag voucher.
WEEDSDAY PLAYLIST: RĒL VAPE’S STEPHANIE KERNS SHARES 5 SONGS FOR YOUR NEXT SMOKE SESH
August 30, 2017
RĒL Vape offers consumers a sophisticated line of stylish, sleek and discreet personal vaping products that deliver superior flavor, potency and a reliable experience every time. Back in May, one of MAGNETIC’s trusted reviewers tried out their Goliath vape pen and said, “Pulling on it is basically effortless, quality is so on point it just as well passes for an orgasm, and above all else, device functionality is remarkably masterful.” It doesn’t get much better than that.
After such a glowing report, we connected with RĒL Vape brand ambassador Stephanie Kerns to learn what she’s all about, and most importantly, what music she listens to when she’s toking up. She says, “I finally found cannabis after exhausting all possibility with Western medicine. I’ve been an Oregon Medical Marijuana Program (OMMP) member for eight years and it’s changed my life in every way. Music has always been a huge part of my life, too. I don’t know what I would do without it. Cannabis and music bring out so many different emotions in me. There were many songs that almost made the list, but I feel like these five will take you on quite the journey.”
Check out previous Weedsday playlists here.
The Daily Leaf
Hands on with RĒL Vape’s Goliath
By Ryan – July 6, 2017
Heaviest Hitter Yet
Most vapes on the market have a draw like pulling a milkshake through a stir stick. The Goliath, on the other hand, delivers a hard enough hit that even seasoned vets hit it wide-eyed. Catching me barely holding back a cough. Truly, the Goliath surprises. Holding down the button and drawing on the mouthpiece you can hear the magic, pop! the Goliath’s vapor chamber heats up in an instant and vaporizes the included oil into thick voluminous clouds. Looking to challenge this heavy hitter, we used it in place of a bowl. Strain-specific bong hits at the press of a button. Then another and another, did I mention the supreme battery life? I’ve been marveling over this for a few days now and it’s still delivering thick hits without a recharge.
We’ve finally reached the point where technology and desire are intersecting. Every year we see portable options approaching the pieces we relax with at home. The Goliath is the best option I’ve found yet. This isn’t some holdover pen to get you through the workday. This is very similar to what a rig delivers without all of the fiddly torches, qtips, burning hot quartz or sticky hard cases to pack it all away. Instead, the Goliath comes with a simple base to aid in charging and keeping the oil upright and in the optimum position. Easily locks with a button press so no worries of oil or battery wasted in your pocket. Preloaded Cartridges with the Co2 oil of your choice.
Attractive to boot
The Goliath, built from tough plastic with a glass cartridge and stainless steel innards, feels less like a toy and more like a tool. It has a nice heft in your hand and the button construction and battery placement are all intentional and feel nice. It rests simply on its own but the base is a nice bonus for charging, which is as convenient as anything else that charges with USB.
Instead of going on about the easily available clouds the Goliath can produce, I’ll just urge you to search one out and give it a try. I think you need to be surprised by this handy gadget to really wrap your head around what a leap in tech this is over most cartridge pens. Follow the smoke signals and find these and their preloaded, exchangeable strain-specific cartridges hitting shelves all over Oregon.
RĒL VAPE GOLIATH PEN REVIEW
By BECKY GARRISON – JUN 09, 2017
RĒL designed their vape pens with the serious vape enthusiast in mind. They offer disposable, rechargeable, and premium Goliath models. Cannabis connoisseurs will enjoy a consistently smooth vaping experience short of any leaky cartridges, battery fails, and harsh chemical tastes that often accompany cheaper vape pens and devices.
The Goliath model is engineered with a quick heating stainless steel coil. Simply, hold down the button for five seconds and the cartridge’s wickless technology is ready to deliver a full bodied flavorful experience. The twenty watt battery is easily rechargeable via an included micro USB cable. If you’re looking for a high end product that can be used on vacation and then discarded, their disposable model comes with a one time use battery.
Both the disposable and rechargeable models come with a RĒL Base; a reusable and recyclable, upright vape stand to store your pen while not in use. This helps to keep the oil in optimum position so users receive a consistent dose with each draw.
The Burning Bush Podcast
Simple out of the box function. There is no doubt about this. This is a new type of vape pen. Long term life on the cartridge mixed with long term function & durability. Stealthy and easy to use on the go. All indications point towards it looking like a tobacco vape. Will fool almost all haters. This thing burns consistently and clean. No inconsistencies like the basic Betty vape carts on the market.
The draws are as long as you can handle. Effective as a 2-4 second pull or longer for stronger effects. Be mindful, the battery will not stop until you stop it. Huge plumes of smoke are guaranteed. I got a kick out of my peps going full chola and their eyes expanding in such a hilarious way when they puffed like a damn full sized dragon. Thankfully no one went night night too quickly. The oil in the cart had Great taste and never a burnt flavor.
A cool feature is that it comes with a reusable stand. Handy and safe storage. A must!
The battery life is unreal. I can’t claim another brand that comes close in Oregon. The other thing I love that the battery will last the life of the cartridge. The cart weighed in at 2 grams! Not having to changed it out or charge the battery in between has been convenient for me.
The strain itself and the effects were stupendous. It’s marketed as a relief hybrid and it does the description justice. The potency is perfect for killing pain, staying active and functional. I’m just excited to puff puff pass my good experience on and point y’all in the direction of checking out the Goliath for yourself. It will blow your mind!
CANNABIS INSPIRED GIFTS FOR FATHER’S DAY
By: WHITNEY MILLER JUNE 7, 2017
Cannabis legalization has spread light on its common use; and with that, has paved a way to normalizing said use. Many of the world’s population partakes, and father figures are no exception. In the past, if a cannabis-themed gift was the goal, you may have been able to search for articles of clothing or buy a nice glass piece, but the range of creativity was limited. Now, as a rapidly growing industry explodes, the amazing, inventive array of products can become a bit overwhelming when trying to choose a gift.
Look no further because this Father’s Day gift guide will steer you in the right direction. Any ganja-toking father is sure to love any of these cool cannabis accessories!
The Goliath vape pen by REL Vape is sure to make dad feel loved, and possibly a little spoiled. Sleek, simple, and functional, the Goliath coil is stainless steel, and the pen is leak proof. Capable of holding 1.25 and 2 gram cartridges, as well containing a 20 watt battery, one would not be left stranded loaded up with this handy vape pen. The Goliath is available in select Oregon dispensaries.